From Dealership Insiders to Your Advocates
We spent 30+ years maximizing dealer profits. Now we use that expertise to protect buyers like you.
Call or Text (949) 270-3307We Know Every Dealer Trick—Because We Helped Create Them
For decades, the automotive industry has been a world of complexity, where the dreams of car enthusiasts and pragmatic buyers alike often collided with the harsh realities of negotiation and hidden fees.
In this landscape, a beacon of trust and expertise emerged – Pro Auto Consultant, a company driven by a singular mission.
Acquire the vehicle you desire at the best possible price, without the hassle of the traditional car-buying process
Here’s the truth: For over 30 years, John Ricci worked inside dealerships as a Finance Director. His job? Maximize profit on every single deal. He knew every tactic, every margin, every way to squeeze extra dollars from buyers.
And he was good at it. Really good.
But after three decades, something changed. He saw too many buyers walk away thinking they got a great deal—when they’d actually left thousands on the table. He watched families overpay because they didn’t know what questions to ask. He saw the stress, the confusion, the regret.
That’s when he decided to flip the script.
Instead of working for the dealer, he’d work for the buyer. He’d take all that insider knowledge—the tactics, the relationships, the negotiation strategies—and use it to protect people, not profit from them.
Then Shea Vitartas joined the team. With an MBA in finance and over a decade as John’s client (securing deal after deal), Shea brought strategic thinking and a passion for helping people win with their money. Together, they built Pro Auto Consultant.
Today, we do one thing: Get you the best possible deal on your next car—without the dealership drama. No pressure. No manipulation. Just expertise working in your favor.
The People Fighting for You
John Ricci
30+ years behind the curtain. Once the guy maximizing dealer profits — now the guy protecting buyers from them. John knows every trick in the book because he helped write it.
Today, he uses that insider knowledge to save you thousands, not squeeze them out of you.
He’s negotiated hundreds of deals, built relationships with dealerships across Southern California, and knows every tactic in the book.
His philosophy? “Buyers deserve someone on their side who actually knows what they’re doing. I’m that person.”
Shea Vitartas, MBA
MBA in finance + 10+ years as John’s client. After being one of John’s clients for over a decade and securing deal after deal, Shea teamed up with him to bring a smarter car-buying roadmap to the public.
Now millions of buyers can shop with confidence instead of confusion.
He’s obsessed with helping people win with their money. His background in finance and strategic thinking helps clients make smarter decisions—not just on price, but on the entire buying process.
His mission? “Make expert car buying accessible to anyone who values their time and money.”
Here’s What Some of Our Clients Say
Ready to Stop Overpaying?
Let’s talk about your next vehicle. No pressure, just expertise.
Call or Text (949) 270-3307Elevating Your Automotive Journey
Our Business Values
Integrity
Honest relationships, trusted results
Simplicity
Simple steps, maximum savings
Client-Driven
Transparent guidance, always clear
Why Clients Choose Us Over DIY
We’ve Been on Both Sides
Most car buying services have never worked inside a dealership. We spent 30+ years there. We know the playbook because we helped write it.
Real Relationships, Real Results
We’re not a call center. We’ve built relationships with dealerships across Southern California over three decades. That access gets you deals other buyers can’t touch.
Zero-Risk Guarantee
If we don’t save you more than our fee, you pay nothing. We’re confident enough in our results to put our money where our mouth is.
Complete Transparency
You’ll see exactly what we negotiated and why. No hidden fees, no surprises. Just clear communication and better outcomes.
White-Glove Service
We don’t just negotiate—we handle everything. Paperwork, coordination, delivery. Most clients never step foot in a dealership.
Ongoing Support
We’re here after the sale too. Maintenance questions? Trade-in timing? Future purchases? We’re your long-term car buying partner.
Let’s Get You the Best Deal
Schedule your free consultation and see why clients never go back to buying cars the old way.