Driving Dreams, Defining Decades Our Story
From Dealership Insiders to Your Advocates
We spent 30+ years maximizing dealer profits. Now we use that expertise to protect buyers like you.
How We Started
We Know Every Dealer Trick—Because We Helped Create Them
For decades, the automotive industry has been a world of complexity, where the dreams of car enthusiasts and pragmatic buyers alike often collided with the harsh realities of negotiation and hidden fees.
In this landscape, a beacon of trust and expertise emerged – Pro Auto Consultant, a company driven by a singular mission.
The People Fighting for You
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John Ricci
Today, he uses that insider knowledge to save you thousands, not squeeze them out of you.
He’s negotiated hundreds of deals, built relationships with dealerships across Southern California, and knows every tactic in the book.
His philosophy? “Buyers deserve someone on their side who actually knows what they’re doing. I’m that person.”
Shea Vitartas, MBA
Now millions of buyers can shop with confidence instead of confusion.
He’s obsessed with helping people win with their money. His background in finance and strategic thinking helps clients make smarter decisions—not just on price, but on the entire buying process.
His mission? “Make expert car buying accessible to anyone who values their time and money.”